The debate rages on...11 point type or 12?
If you use 11 point type, you have to have more content and that may necessitate using the phone book for pages 12 and 13. If you use 12 point type, you fill up pages too quickly and that costs money to print more page with the same number of advertisements...ie less profit margin.
But people want a thick paper, so the shift goes back to 12 point type. But people aren't stupid, they'll know if they paper is just printing bigger type in order to make more pages fill up. They wrote research papers in high school too, probably.
So, for no apparent reason as resovled above, I'm going to use 11 point type. Times New Roman.
I'll try to make tomorrow interesting. I'm deciding what color to paint the coin-operated newspaper boxes.
