Bud Light has a new ad campaign that says the great thing about their beer is, quote, “Drinkability.”
This is it? That you can drink it?
So I hear that this beer is drinkable (and by the way, I don’t think it is) and immediately I am convinced to purchase it against the thousands of other beers out there with ad campaigns that contain more information than "it's a non-toxic liquid"?
We take time out for the Real Country Music lyric of the day…
By the county line the cops were nipping on our heels
Pulled off the road kicked it to 4 wheel
Shut off the lights, tore through a corn field
What was I thinking?
Out the other side she was hollerin, faster, faster
Took the third road had the radio blastin
Hit the Honky Tonk for a little close dancin
What was I thinking?
Anyway, this brilliance is from same people that for 10 or so years milked to death the idea that everyone who might be trusted to bring you a beer was hard of hearing and that Bud Light was preferred as a beverage over a lamp, headlight, searchlight, spotlight or flashlight, so I guess I shouldn’t be surprised.
And don’t get me started on the “More Taste League.” More than what?
