Monday, August 17, 2009

They were out of Brown, Soft, and Acrid...

I went to the store on Friday charged with buying apples.

To be fair, I think she told me what kind, but when I got there they had, Fuji, Gala, Granny Smith and Red Delicious.

My choice was obvious. Isn’t it?

With 7000 kinds of apples out there (thanks, google) there is bound to be a variance in names, but what could be better than RED DELICIOUS? The other names were neither descriptive nor told one iota of information as to how it would taste.

Now, there was no “Malecent's Sleeping Beauty Special” nor was there an “Eve’s Knowledge of Good and Evil” brand. But names like “Ben Davis” or “Irish Peach” are both useless and somewhat confusing.

If you are an apple expert, fine, but if you are new to the apple buying…wouldn’t you buy Red Delicious? And if you are naming the apples, you put yourself into a long marketing campaign if you want people to buy something like the “Cripps Pink.”

Red Delicious. The name (and color) you know.