Friday, May 29, 2009

Loose lips sink milk ships...apparently

The Milk People are coming to town. They plan to go to a local grocery store, distribute milk, give away prizes and promote their product.

I called the marketing person to get a few quotes for the news and the promos we will be running. It turned out that she was on vacation, but someone else called me back.

I asked my first question about milk tour and the friendly tone of the conversation stopped. It seemed I was only talking to the person that SCHEDULES the person who will tell me about the milk tour. On the subject of milk and/or the milk tour, she had no comment.

Have I missed something? Is this such a delicate subject that they need a unified message dealt by a PR professional? I really wasn’t planning to ask them for a comment on the link between milk and the North Korean Missle test…or to discuss whether Louie Pasteur invented the White Russian…I just wanted them to tell me when the van full of milk would pull into the parking lot.

I guess I’ll talk to her on Monday. I hope I can sleep this weekend.