Monday, May 19, 2008

The first day of school...

The first day in the radio business involved a trip to Memphis for an advertising conference.

The moderator asked us to bring a pad of paper, a pen and a calculator.

During the morning session, I used the calculator to estimate the odds of the roof falling in, which would result in the cancellation of the conference. The odds were approximately 6.5 million to one. I was hopeful.

We broke out into groups and came up with a make-believe marketing plan for a concert. To keep with the spirit, I pretended to be interested.

The afternoon session was better. We talked about the internet. It may catch on. I’ll let you know.