I was getting ready for work this morning and the Golf Channel was on. They went to a commercial break…the sponsor was Charles Schwab.
Sponsors target their audience and place their ads where they will reach their potential customers.
(that’s what I understand from the book I’m reading entitled…How to sell radio advertising when your life experience (to date) has been making smart-ass comments and hitting golf balls)
So apparently, the people at Charles Schwab think that golfers need help managing their money. Should I be insulted?
Do beer companies think I need to drink more? Am I no fun sober?
By the way, the other sponsor in the break was Levitra.
